A Mystery Package from Nestle

The red label made the parcel even more intriguing. What secret does it hold? Will it self-destruct in 5 minutes?

The truth is in there. Love the simple yet eye-catching packaging that came with a balloon floating above the box.

There’s even a docket customized with my photo taken during Songkran in April this year! How very apt that this pic was chosen to fit the secret spy/agent theme. This shows the effort undertaken by the sender in researching my background.

But the photo was only a prelude to the amount of trouble Nestlé went through to know the person they are sending the package to. I was so tickled and amused by the Bio section that I was laughing from beginning to end. This is the first time I received something from a brandowner with this level of creativity and thoughtfulness to launch a campaign. By going the extra mile to know its customers, no wonder Nestlé is at the top of the food chain.

*Drum roll…* Ta-da! The contents inside the box. It was another surprise as I was expecting the parcel to be a food hamper of the company’s household brandnames such Kit Kat, Milo, NESCAFE and Maggi noodles among others. But no! It’s a call for a holistic approach to health and nutrition through the T.A.G. principle in order to enjoy an Appetite for Life (AFL).

Enjoy an Appetite for Life (love the double meaning in the phrase) is Nestlé’s latest campaign to reinforce its promise to deliver good food and a good life to Singaporeans by reminding us that sound nutrition, an active lifestyle and connecting with people around us are tenets to great health and overall wellness.

The 3 items in the box each represented the T.A.G. principle to enduring health. ‘T’ is for Togetherness where sharing a good meal or snack with friends and love ones strengthens our communal bonds and social ties. The t-shirt sent to me were size ‘S’ instead of the often over-sized ‘M’ or worst still, ‘L’ sizes that I’ve been given for events. Either my preference for tight tees is very obvious or Nestlé and its PR company once again showed how meticulous they are in knowing their target audience.

‘A’ is for Activity to keep the body and mind in good shape through exercise and continuous learning. Based on my ‘Agent Profile’, I’ve been assigned the mission of completing an activity, which is to spend an adrenalin-pumping day at Adventure Cove Waterpark! Nestlé must’ve known that I haven’t been to this theme park and marked this as my mission. Fantastic!

‘G’ is for Goodness and a shoutout to eat well to ensure we get adequate nutrients. Eating well is more than just about having fresh, nourishing food but eating everything in moderation. There is no such thing as a good or bad food but a good or bad diet! It is okay to indulge in an occasional chocolate or ice-cream, but balance is the key.